The flagship company of Evyol Group, Kanzo Ag was launched with the vision of providing solution-based brands to address the prevailing and upcoming challenges confronting Pakistan's farmers. Since its inception, Kanzo Ag has introduced brands that did not exist before — including Refree, Select and Click — and is acknowledged for breaking the inertia of the typical approach, bringing unique solutions and setting a trend for national industry players and multinationals alike operating in Pakistan.

The company maintains a strong monitoring and evaluation system for its products, along with performance-based incentives for employees to foster healthy competition. Its sales force — a dedicated team of 186 personnel — works closely with the agriculture department on growers' education, training, and awareness campaigns. During 2021–22 alone, more than 42,976 trainings were organized across the country, over 4,000 of which were large-scale gatherings with 100 or more farmers. Through this journey, Kanzo Ag has built strong, lasting linkages with its farmers and the agriculture department.