Rising productivity concerns driven by the introduction of BT crops — along with a changing pest and disease scenario — created a growing need for sustainable agriculture practices, and became the key motivation behind the inception of AgPharma. Despite being younger in age, AgPharma has set new benchmarks of performance across the country's crop protection industry. Its products reach farmers through a sales team of 153 members on four wheels, backed by a deep-rooted dealer network of 981 business partners, and supported by 390 field supervisors and other field staff responsible for field monitoring, safe and proper application, and complaint handling. The sales team organizes farmer gatherings, training programs, field days, and corner meetings throughout each crop season to stay closely connected with its end users.